HEY, GO-GETTER!
THE WORLD NEEDS TO HEAR YOUR STORY
Welcome to the Media Muse Method! My step-by-step framework to amplifying your story by mastering your media pitch.
Enroll Now
ANY OF THIS SOUND FAMILIAR?
YOU HAVE AN AMAZING BRAND/PRODUCT BUT NO EYES ON IT
Your brand and message shine, but it's all crickets because those tricky social algorithms aren't connecting you with your ideal audience!
YOU WANT MORE CREDIBILITY AND AUTHORITY IN YOUR FIELD
You want to elevate your brand and captivate your target audience by becoming the go-to authority in your field. Everyone's an expert at something, and it's your time to shine!
YOU DON'T HAVE THE BUDGET TO SPEND FOR A PR FIRM'S LIMITED HOURS AND YOU THINK YOU CAN DO YOUR OWN PR (HINT: YOU CAN!)
I was once part of a firm so I can attest to the helpfulness of a good PR firm. However, I also know PR firms often charge upwards of $10K a month, just to pitch your story. Even those with the budget understand: relying on a firm forever isn't sustainable, especially when you can learn to do it yourself.
YOU'RE A WRITER WITH NO AUDIENCE... YET
You have an incredible talent but you don't really know how to get paid for that talent... until now.
IMAGINE IF…
YOUR IDEAL CUSTOMERS FINALLY STARTS REACHING OUT TO YOU BECAUSE THEY READ YOUR ARTICLE IN THE PRESS
When the press gives you a shout-out, it's like a big thumbs-up for your brand! Clients feel a sense of reassurance knowing that others are buzzing about you in a positive way.
YOU HAVE PRESS COVERAGE TO REUSE OVER A LIFETIME... KEEPING THAT CREDIBILITY FOREVER AND EVER
Imagine landing that one dream feature in your favorite publication — talk about bragging rights for life! That one feature can instantly elevate your brand in the eyes of your audience.
EDITORS START COMING TO YOU FOR YOUR EXPERTISE AND YOU'RE LANDING INCREDIBLE SPEAKING ENGAGEMENTS LEFT AND RIGHT
Thanks to the incredible relationships you've built with editors, they'll start turning to you whenever they need expert insight in your field. Being their go-to source? That's absolutely priceless!
⇢ HERE'S THE DEAL: THIS IS ALL WITHIN REACH! ⇠
introducing
Media MUSE Method: Master the Pitch, Secure Lifetime Publicity
Ready to rock your own publicity game? I'll teach you how to boost your reach and cred by becoming your own PR pro! Whether you're a brand or a writer, you'll learn how to nail your pitch — giving editors the exact story they're already looking for.
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FIND YOUR WINNING HOOK
Before you even think about pitching to the press, it's crucial to identify your unique selling points. In this module, you will learn to:
🚀 Identify Your Unique Selling Points: Learn the secrets to pinpointing what sets your story apart.
🌟 Unlock 10 Winning Hooks: After this module, you'll have a treasure trove of creative story ideas and never run out of angles to pitch.
💡 Bonus PDF Workbook: Transform your pitching game with a bonus exercise that will *dramatically improve* the way you pitch story ideas.
Module One
WHO AND WHERE TO PITCH
In this module, you will learn how to:
🌟 Perfectly Time Your Pitches: Learn the art of determining the optimal moment to pitch your story, ensuring maximum impact and visibility.
🔥 Master Trend Sensing: Seamlessly align your stories with current trends or rely on timeless themes that never go out of style.
🚀 Connect with Key Players: Understand the roles within a publication and pinpoint the right individuals who can catapult your story to coverage success.
Module Two
TARGETED STORY FORMATS
Understanding what story formats editors are looking for is crucial. In this module, you will learn:
🔍 Spot Opportunities: Identify the editorial franchises that editors are already executing, and where your client could fit.
📊 Leverage Editorial Plans: Align your pitches seamlessly with editorial plans and series that publications actively endorse.
🚀 Story Formats: Learn over a dozen story formats that editors are looking for.
Module Three
WRITE A PERFECT PITCH
We dive deep into how to write effective pitches, including practice exercises and a PDF with sample pitches.
In this module, you'll learn to:
🔥 Craft Captivating Subject Lines: Write subject lines that make editors actually open your emails, with a list of examples in the bonus PDF to implement next time you pitch.
💎 Perfect Your Introduction: Learn to kickstart your pitch with an introduction that leaves a lasting impression.
🚀 Showcase Your "Ask": Understand the pivotal value of positioning your pitch and your "ask" front and center.
🌟 Master the CTA: Learn about effective Call to Action (CTA) sign-offs that engages and compels a response.
Module Four
BRANDING AND NEGOTIATION
One surefire way to establish authority is by writing and contributing articles yourself in the form of guest posts or op-eds.
In this module, you'll learn to:
🚀 Revolutionize Negotiation: Master the art of negotiating your rates with editors to secure fair compensation for your work, all the while enhancing your credibility and authority in your field.
💰 Maximize Your Earnings: Say goodbye to leaving money on the table, and navigate opportunities like a pro.
💡 Unlock Limitless Potential: Master negotiation strategies that lead to better rates and terms.
Module Five
THE METHOD
Welcome to the pivotal chapter where we bring everything into focus and devise a practical plan for you to execute your pitches and begin securing that coveted media coverage.
In this section, you'll discover:
🔥 Techniques for ensuring your messaging is captivating and aligned with the angles that will genuinely intrigue press outlets.
🚀 The effective utilization of the MUSE Method in all your future pitching endeavors.
📝 Strategies for crafting a structured plan to maintain accountability and propel you toward your goals.
Module Six
Suanny's course is a must have for anyone looking to dive into the world of pitching media. Her expertise in PR and as an editor really shines through and gives a unique POV on how to write engaging + creative pitches, that could even be beneficial for seasoned PR professionals and writers.
- Ashley K. Stoyanov Ojeda, Business Consultant for the New Majority + Best-Selling Author of Jefa in Training
BY THE END,
YOU'LL BE ABLE TO:
LEARN HOW TO PITCH ONCE AND BE YOUR OWN PUBLICIST FOREVER
Once you've mastered the art of pitching, it's a skill for life! Plus, you'll build relationships with editors who'll start coming directly to you with exciting opportunities.
SKYROCKET YOUR REPUTATION AND REACH UNLIMITED AMOUNTS OF PEOPLE
When the press gives you some love, it's like having your own spotlight in a crowded room! You get to shine brighter than your competitors who might not be getting the same attention. This puts you ahead of the game by showing off your brand in the best possible way.
GROW YOUR OWN EMAIL LIST VIA GUEST POSTS AND OP-EDS
Guest posts are one of the most sought-after story formats, and guess what? You can get paid for sharing your expertise, all while driving traffic back to your own site!
+
Master Messaging
Uncover what sets your story apart and learn over a dozen different angles to tell it from.
+
Unlock Angles
Not getting coverage? It's likely not your story, but the way you're telling it! Unlock over a dozen ways to spin your story.
+
Serve the Editor
Give the editor a story they can't say no to by serving up content they already planned to cover.
+
Expedite Exposure
Life’s too short to wait around for editors to get back to you. Learn how to pitch to make them want to cover right away.
WHY THIS METHOD
IS DIFFERENT
⇨ It's taught by a former editor-in-chief, publicist, and published author — yours truly!
⇨ You do not need prior media experience! I'll spill all my knowledge from 10 years in the media biz, so you'll be a pro in no time.
⇨ Time is precious, and I'm all about efficiency. That's why I've condensed my years of experience into just 3 hours of actionable work.
⇨ I'm sharing the exact methods I've used to secure national and local press for both my clients and myself. These are tried-and-true techniques that deliver results.
Enroll Now
GO AT YOUR
OWN PACE
LIFETIME ACCESS
TO MATERIAL
I had been struggling for the last few months with WORDING my PR pitches and figuring out the type of messaging I could use with my audience. Suanny's expertise has been a game changer! Everyone should work with her.
- Estrella Serrato, Podcaster, Influencer and Speaker
⇢ YOU'VE GOT OPTIONS ⇠
“Learning about how editors think and what will put you in their best graces is a godsend. This course will get your creative juices flowing too! Most importantly, it'll equip you with the tools you need to pitch story ideas and get published at your dream publications. ”
- CLAUDIA CRUZ, PUBLIC DIPLOMACY AND COMMUNICATIONS OFFICER
FREQUENTLY ASKED QUESTIONS
Is this a live course?
How long is the course?
Is this course a fit for publicists too?
Is there a money back guarantee?
Is this course a fit for freelance writers?
HI! I'M SUANNY, YOUR PARTNER AND SUCCESS COACH.
I WAS ONCE IN YOUR SHOES...
From PR girlie to editor-in-chief to published author, and now your personal guide to success! I've been there, done that, and now I'm spilling all the secrets so you can follow in my footsteps to getting press. Because I truly believe if I can do it, you can do it, too.
IT WASN'T ALWAYS EASY. 🥴
I wasn’t just born knowing how to get press coverage. I’m a Cuban immigrant, first-gen, and only child, so if it’s something I’m always going to do is figure it out.
In fact, for the first few years of my career, I really didn’t know what I was doing. I was interning at a boutique PR firm and I was super shy to even call a producer to follow-up on coverage for an event. When I tell you I had zero relationships with press... and zero communication skills, I am not lying. And to be honest, public relations was really something I stumbled upon because I was an ok writer.
A few years later, I ended up learning how to hone my PR skills, but I still hadn’t nailed my timing. I was sending out good pitches but I was still pitching blindly.
YOU WOULDN'T BELIEVE WHAT HAPPENED. 💣
During the pandemic I decided to finally do what I always wanted to do, which was write a book! I took a course on writing a bestselling book and guess what… I wrote one. I titled it “The New Latina: 100 Millennials Shaping Our World,” and I still think of it as my first-born child.
I realized then that I needed my PR skills to get press for my book because I wanted everyone to know about it! And boy, did those skills come in handy. I pitched the news about my book to everyone that would hear it, and ended up snagging some pretty cool press hits on NBC, Popsugar, Refinery29, Byrdie… and the list goes on.
BUT I still didn’t know exactly what editors wanted – I just had a good story to tell.
It wasn’t until my job as editor-in-chief of a digital publication that I finally understood exactly what editors need.
That’s really when...
THINGS STARTED TO CLICK. ✨
As an editor, I was receiving over twenty pitches a day. Some good, some bad, and some that just needed a different approach.
There were many times I’d just save the pitch for later because although it was a fit for our audience, it wasn’t a fit at that exact moment.
And guess what?! Later never came. It just sat there collecting dust in my inbox because there was no relevant offer to it. That’s why I’m always preaching about trends.
But, I digress. I decided: surely there’s a way to teach people how to pitch and tell their story to actually get results. And that’s what I did.
I CREATED A REPEATABLE PROCESS THAT I NOW TEACH TO OTHERS. 💕
Creating the Media Muse Method is actually something that came out of me just wanting to selfishly help myself. If I taught people how to think like an editor, I would get better pitches, which meant better ideas, better coverage and better traffic!
See, when you pitch an editor, you are also helping them discover brand new information they would have otherwise never known. What you have to say is important!
This is why the Media Muse Method doesn’t just tackle pitching. It tackles brand messaging, thinking like an editor, different article formats, and a world of media information.
But I didn’t want to bore you with the bits that aren’t really going to help you reach new audiences and elevate your brand. That’s why I packaged it all up into three easily digestible hours.
That’s right. All my years of doing public relations for travel, hospitality, and beauty. All my knowledge of two and a half years of leading a digital publication. All my takeaways from doing PR for my own book (as a product and an expert).
It’s all yours now! And I'm confident it will have the same (or better) impact for you.
I hope to meet you soon.
In order to help you need to be a good listener, Suanny is an expert in her field. It’s a huge bonus when the expert understands your culture. I highly recommend taking her course, which gives you sample templates and elaborates on not only drafting a pitch, but strategies contacting editors and following up. I’m very satisfied in my investment and feel confident about the pitches that are ready to go.
- Jean Guzman, Founder & CEO, Aura Heights
YOU TOO ARE MADE FOR THIS JOURNEY.
No doubt about it, I'm confident you can start snagging some press coverage as soon as this week if you're up for rolling up your sleeves and diving into the strategies I share in the Media Muse Method. If they've done wonders for me and my clients, they will work for you, too.
Ready to work together?
Enroll Now
This program is for you if...
You're ready to put in the work of actually sending out those pitches
You're ready to dream big
You're willing to trust the process and be persistent
This program is not for you if...
You doubt that you can get press coverage
You're not sure your brand is quite where you want it to be yet
You're not willing to do the actual work of pitching press
SINCE LAUNCHING, I'VE BUMPED UP THE PRICE OF THIS COURSE TWICE ALREADY BECAUSE OF THE IMMENSE VALUE IT DELIVERS. DON'T WAIT AROUND FOR ANOTHER PRICE HIKE – GRAB IT NOW BEFORE IT GOES UP AGAIN!
Suanny's PR sessions were a game-changer for me. I was stuck on sharing "how-to" content without truly telling my story. She not only helped me weave my narrative into my PR but also guided me in strategizing new pitches, taking the time to explain the nuances. Highly recommend Suanny for anyone looking to master their PR strategy—I have been looking for someone for over a year and I'm so happy I found her. She's absolutely the right person!
- Esther Zeledon, Author & Keynote Speaker
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