You don't need a more impressive story.
You need a pitch.
The Pitching Challenge: 30 days to finally get yourself in the press. No publicist required.
Join The Pitching Challenge โ $397 โโฐ Doors close October 4
The Byline
Turn your expertise into a byline, and get paid for it.
The Quote
Become the expert journalists quote in the stories they're already writing.
The Newsjack
Turn trending news into your next feature.
Does this sound like you?
You're good at what you do. You just need more people to know about it.
You have an amazing story, but no eyes on it
You know your expertise could help more people, but you're not reaching the audiences who need to hear it.
You want more credibility and authority
You want to become the person your ideal clients, partners, and audiences recognize as an expert, not just another business owner posting online.
You don't have the budget for a PR firm
A publicist can cost thousands of dollars a month. You want to learn how to create press opportunities yourself.
You've pitched before, but nothing happened
Maybe you sent a pitch and never heard back. Maybe you landed one placement and had no idea how to repeat it. You want a system, not a one-time win.
This 30-day challenge is for you if:
You already have a business and know who you serve
You just want more people to know about it, and more press behind it.
You have 15-30 minutes a day to actually do the work
Weekends off, because this needs to fit around your business, not the other way around.
You're comfortable writing your own story
Even if you've never called yourself a writer, or don't have a background in media.
You want a repeatable system, not a one-time win
Something you can keep using to pitch yourself, long after the challenge ends.
Learn to think like an editor.
Hi, I'm Suanny ๐
I've been on both sides of the media inbox.
I'm a former Editor-in-Chief and author who's spent 10+ years working in and around the press.
First, I was the PR girlie pitching stories. Then, I became the editor deciding which stories were worth publishing. Now, I teach founders and business owners how to use that insider perspective to pitch themselves.
I'm not teaching you to send more pitches. I'm teaching you how to recognize the pitches journalists actually want to receive.
I've used this system myself to land press for my own book on NBC, Telemundo, PopSugar, and Byrdie, without hiring a PR agency. And my students have used it to land coverage and quotes in outlets including Business Insider, TODAY, Refinery29, Fast Company, Newsweek, and CIO.
You've got the story. I'll show you how to get it in front of the right people.
You don't need someone else to pitch you.
You need to know how to pitch yourself. Traditional PR works by having a publicist pitch journalists on your behalf. The Pitching Challenge teaches you a different path: learn to think like an editor, identify the stories journalists actually want, and pitch yourself into them.
๐ค Traditional PR
Someone else pitches for you.
- Ongoing retainer or campaign budget
- Someone else handles the outreach
- Great option if you have the resources for it
โก The Pitching Challenge
You learn how to pitch yourself.
- Find real opportunities
- Write pitches editors want to respond to
- Get quoted as the expert
- Pitch your own bylines
- Newsjack relevant stories
- Build a repeatable press system you can use long after the challenge ends
Same goal: earned media. Different path.
Okay, here's exactly what you're getting.
Here's the whole thing, week by week.
Week 1: The Byline
We find your story angle, you write your pitch, and you send it. By the end of week one, you'll have a real pitch out in the world.
Week 2: The Quote
You'll build your expert profile and set up a system for spotting journalist requests, then start pitching yourself as the go-to source.
Week 3: The Newsjack
You'll learn how to read the news cycle, form an actual opinion, and pitch yourself into the story while it's still hot.
Week 4: Go Deep
Learn how to keep the system going, so pitching press becomes something you just do, not something that stops when the challenge ends.
And here's what you get, every week.
Daily Lessons
10 minutes a day, easy and actionable. Weekends off.
- Short video or written lessons you can actually finish
- A clear task to complete each day, not just theory
- Built around all 3 pitching strategies
Live Calls
Bring your questions to Suanny, live, every week.
- A weekly live group call, actually live, not pre-recorded
- Get feedback on your specific pitches and angles
- Replays available if you can't make it live
Community + Opportunities
You're not doing this alone.
- Community access to share pitches and get feedback
- A fresh drop of real editors looking for pitches, every week
- A media list, plus help tracking down a contact for a specific outlet
I'm literally in the group chat with you, live calls and feedback, every single week.
They pitched. They got the yes.
These are real placements from real founders using this system.
"When I got the answer from Business Insider, a very positive 'yes,' I was thrilled! Everything I learned in such a short time was spot-on and yielded the exact result I was going for. I felt supported and well-equipped to pitch editors on my own."
โ Gabrielle Melchionda
"I absolutely loved The Pitching Challenge. This challenge opened up an entirely new way of thinking about how I can share my experiences and ideas. Suanny encouraged us to recognize the value in our own stories, be brave enough to share them, and not be afraid to pitch major publications."
โ Ciera Payton, Actress, Founder and Speaker
"Suanny's pitching challenge showed me exactly how to take my story from social media to the press, and thanks to her support and guidance, mitรบ wants to cover my story. She generously shared her expertise, strategies, and even her contacts, and walked us through three ways to pitch in a way that made the whole process feel super doable."
โ Yomarie "YoMo" Castellano, Founder of Hairloss Bonita
โ Paulina Roe
โ Esther Zeledon
"Thank you for your support. I've been applying everything I learned in your course!"
โ Cynthia Flores, LMFT
"It's been a learning experience for sure โ thank you for your guidance."
โ Jasmin Velasco
โ Justin Ramos
"...super helpful at easily creating unit tests, which prevents the buildup of tech debt."
โ Justin Ramos, CEO of Compai
Individual results vary and press coverage is never guaranteed. These are real placements from real students who used this system.
Stop wondering how to get press. Start knowing what to do.
Before
- You're posting, building, and waiting for people to notice
- You've pitched before and heard nothing back
- You see your competitors quoted in publications your dream clients read
- You don't know who to pitch, what to say, or whether your story is actually newsworthy
30 days later
- You know exactly where to look for media opportunities
- You know how to write a pitch that speaks to what an editor actually needs
- You've practiced pitching yourself through three different pathways
- You have a repeatable system you can keep using after the challenge ends
- You've already sent pitches to real journalists
Everything you need to start pitching yourself.
30 days of me actually showing up for you, not just handing you a syllabus and disappearing.
Last call. This isn't a "watch the lessons and hope for the best" situation, you're getting real opportunities and a process to actually use them.
Doors close October 4
30 days ยท live calls ยท community
- Daily 10-minute lessons covering all 3 pitching strategies
- A weekly live group call with Suanny
- Community access to share your pitches and angles, and get feedback from Suanny directly
- Curated pitch opportunities: real editors actively looking for pitches, every week
- A media list with relevant contacts, plus help tracking down a contact for specific outlets
- A repeatable process you can use long after day 30
Doors close October 4
For people who want personalized feedback and direct access while they're doing the work.
- Everything included in the standard challenge
- 1:1 messaging access to Suanny via a special VIP community channel, for the entire challenge
- Get your questions answered and personalized feedback as you go
- A personalized 60-minute call with Suanny to troubleshoot your pitch, messaging, or positioning
Before you join...
No. No legitimate PR program can guarantee editorial coverage. What I can give you is the system, opportunities, feedback, and strategy to dramatically improve your chances of getting a response and creating your own press opportunities. That said, members in our September cohort did land real press features while still inside the challenge โ including placements in Business Insider, TODAY, and Newsweek.
Yes. This October cohort is the final time The Pitching Challenge runs in this format.
No refunds, due to the nature of this challenge and work.
No. The goal is to teach you a repeatable system you can continue using after the 30 days are over.
Typically $250โ$600 per piece, depending on the outlet.
Yes, but the strongest pitches lead with a useful story, insight, or perspective for the publication's audience rather than simply promoting your business.
Have more questions? Reach out to suanny@mediamusemethod.com
Your story is ready. Are you?
This is the last time The Pitching Challenge runs. Thirty days from now, you could have a system, real pitches sent, and a new way to create media opportunities for yourself, for good.
You don't need a more impressive story.
You need a pitch.
Doors close October 4
