Stop waiting to be discovered.
Start pitching yourself.
The Pitching Challenge: a 30-day, done-with-you system that hands you the 3 proven strategies for pitching yourself to the press when you don't have a publicist.
Join The Pitching Challenge โ $297 โYou don't need a PR budget. You need a system.
The Byline
Turn your expertise into a byline, and get paid for it.
The Quote
Become the expert journalists quote in the stories they're already writing.
The Newsjack
Turn trending news into your next feature.
Three ways to get yourself into the press.
Instead of waiting for a journalist to discover you, learn how to create opportunities for yourself.
The Byline
Turn your expertise into a byline, and pitch publications that pay contributors. Learn how to find the right publications, develop a story editors actually want, and pitch your own work.
write your way inThe Quote
Become the expert journalists quote in stories they're already writing. Learn how to spot relevant opportunities and position yourself as the expert a journalist needs.
build credibility fastThe Newsjack
Turn a trending story into your next media opportunity. Learn how to move quickly when the news cycle creates an opening for your expertise.
speed winsDoes this sound like you?
You're good at what you do. You just need more people to know about it.
You have an amazing story, but no eyes on it
You know your expertise could help more people, but you're not reaching the audiences who need to hear it.
You want more credibility and authority
You want to become the person your ideal clients, partners, and audiences recognize as an expert, not just another business owner posting online.
You don't have the budget for a PR firm
A publicist can cost thousands of dollars a month. You want to learn how to create press opportunities yourself.
You've pitched before, but nothing happened
Maybe you sent a pitch and never heard back. Maybe you landed one placement and had no idea how to repeat it. You want a system, not a one-time win.
You don't need someone else to pitch you.
You need to know how to pitch yourself. Traditional PR works by having a publicist pitch journalists on your behalf. The Pitching Challenge teaches you a different path: learn to think like an editor, identify the stories journalists actually want, and pitch yourself into them.
๐ค Traditional PR
Someone else pitches for you.
- Ongoing retainer or campaign budget
- Someone else handles the outreach
- Great option if you have the resources for it
โก The Pitching Challenge
You learn how to pitch yourself.
- Find real opportunities
- Write pitches editors want to respond to
- Get quoted as the expert
- Pitch your own bylines
- Newsjack relevant stories
- Build a repeatable press system you can use long after the challenge ends
Same goal: earned media. Different path.
Learn to think like an editor.
Hi, I'm Suanny ๐
I've been on both sides of the media inbox.
I'm a former Editor-in-Chief and author who's spent 10+ years working in and around the press.
First, I was the PR girlie pitching stories. Then, I became the editor deciding which stories were worth publishing. Now, I teach founders and business owners how to use that insider perspective to pitch themselves.
I'm not teaching you to send more pitches. I'm teaching you how to recognize the pitches journalists actually want to receive.
I've used this system myself to land press for my own book on NBC, Telemundo, PopSugar, and Byrdie, without hiring a PR agency. And my students have used it to land coverage and quotes in outlets including Business Insider, TODAY, Refinery29, Fast Company, Newsweek, and CIO.
You've got the story. I'll show you how to get it in front of the right people.
Here's what you'll actually do.
This isn't a course you binge-watch and forget. You're going to pitch.
Write Your Own Byline
Learn how to identify publications that accept contributed pieces, develop a story editors actually want, and write a pitch that gets your idea considered.
Get Quoted
Learn how to find journalist requests and relevant stories already in progress, then position yourself as the expert they need.
Newsjack the Cycle
Learn how to spot relevant breaking or trending topics and move quickly with a timely expert pitch.
By the end of the challenge, you won't just know how to pitch. You'll have actually practiced pitching yourself.
You won't be figuring this out alone. I'm in it with you: live calls, group feedback, every single week.
They pitched. They got the yes.
These are real placements from people using this system.
โ Paulina Roe
โ Esther Zeledon
"Thank you for your support. I've been applying everything I learned in your course!"
โ Cynthia Flores, LMFT
"It's been a learning experience for sure โ thank you for your guidance."
โ Jasmin Velasco
โ Justin Ramos
"...super helpful at easily creating unit tests, which prevents the buildup of tech debt."
โ Justin Ramos, CEO of Compai
Individual results vary and press coverage is never guaranteed. These are real placements from real students who used this system.
Is this you?
The Pitching Challenge is for people who are ready to put themselves out there.
๐ธ This is for you if:
- You already have a business and know who you serve
- You have 15โ30 minutes a day to actually do the work
- You want to learn to pitch yourself instead of hiring it out
- You want a repeatable system you can use long after the challenge
- You're comfortable writing your own story, even if you're not a trained writer
- You want more authority, credibility, and visibility
๐ค This might not be for you if:
- You haven't figured out your business or audience yet
- You want someone else to handle PR for you
- You want an ongoing traditional PR strategy
- You need a guaranteed media placement
- You want a journalist to write an entire feature about you without doing the pitching yourself
- You're looking for a traditional creative-writing or journalism course
Stop wondering how to get press. Start knowing what to do.
Before
- You're posting, building, and waiting for people to notice
- You've pitched before and heard nothing back
- You see your competitors quoted in publications your dream clients read
- You don't know who to pitch, what to say, or whether your story is actually newsworthy
30 days later
- You know exactly where to look for media opportunities
- You know how to write a pitch that speaks to what an editor actually needs
- You've practiced pitching yourself through three different pathways
- You have a repeatable system you can keep using after the challenge ends
- You've already sent pitches to real journalists
Everything you need to start pitching yourself.
30 days of guidance, action, feedback, and accountability.
This is not "watch the lessons and hope for the best." You'll be given opportunities and a process to actually put the system into practice.
30 days ยท live calls ยท community
- Daily 10-minute lessons covering all 3 pitching strategies
- Weekly live calls and Q&As with Suanny
- A private community for accountability and feedback
- Curated pitch opportunities every week
- A repeatable process you can use long after day 30
- Access to relevant journalist contact information
For people who want personalized feedback and direct access while they're doing the work.
- Everything included in the standard challenge
- 1:1 messaging access to Suanny throughout the challenge
- Get your questions answered as you go
- A personalized 30-minute call with Suanny
Before you join...
No. No legitimate PR program can guarantee editorial coverage. What I can give you is the system, opportunities, feedback, and strategy to dramatically improve your chances of getting a response and creating your own press opportunities.
No refunds, due to the nature of this challenge and work.
No. The goal is to teach you a repeatable system you can continue using after the 30 days are over.
Typically $250โ$600 per piece, depending on the outlet.
Yes, but the strongest pitches lead with a useful story, insight, or perspective for the publication's audience rather than simply promoting your business.
Have more questions? Reach out to suanny@mediamusemethod.com
Your story is ready. Are you?
Thirty days from now, you could still be wondering how to get press. Or you could have a system, real pitches sent, and a new way to create media opportunities for yourself.
You don't need to wait to be discovered.
Start pitching yourself.
Doors close August 24
