The Visibility Lab: 1:1 PR Coaching for Long-Term Media Growth

This is a high-touch, 1:1 PR coaching program for business owners who are ready to elevate their visibility, land meaningful media coverage, and confidently step into their role as a go-to voice in their industry.

Whether you're launching something new, building authority in your niche, or simply tired of being the best-kept secret — this program is designed to help you build lasting PR systems that actually move the needle. 

PICTURE THIS... 

✨You’ve got a month-to-month strategy literally ready to execute, knowing exactly HOW and WHO you’re going to pitch your business to every month. 

✨You don’t have to spend hours researching media outlets—you’ve got a curated media list of writers and outlets ready to hear from you.

✨ You're seen as an expert in authority-building sites and can boost your website's SEO because of it. 

✨Your business is attracting your dream clients because you’ve positioned yourself as an expert... and you have press to back it up! 

 ✨And when you get a new press mention, you’re sharing it in the group chat with family and friends. 🥂

This is exactly what I’m ready to help you create.

 

WELCOME TO THE VISIBILITY LAB 🚀

What it includes: 
✨A PR program customized for your business.  

✨Where I'll be your PR sidekick for 6-months - that's right, you'll have access to me whenever you need it! 

✨I will create a custom 6-month strategy, media list, and pitching game-plan ready for you to execute. 

✨We will meet every month to fine-tune, brainstorm and make sure you're seeing results. 

✨This is a done-with-you experience that empowers you and your team to own your PR success.

✨I will work 1:1 alongside your team member pitching and executing the strategy to ensure success. 

✨AND we will have plenty wins to celebrate along the way. 

Cheers to that! 🥂

Suanny's PR sessions were a game-changer for me. I was stuck on sharing "how-to" content without truly telling my story. She not only helped me weave my narrative into my PR but also guided me in strategizing new pitches, taking the time to explain the nuances. Highly recommend Suanny for anyone looking to master their PR strategy—I have been looking for someone for over a year and I'm so happy I found her. She's absolutely the right person! 

- Esther Zeledon, Author & Keynote Speaker

 

Magdaline Hurtado, Publicist

I had an incredible 1:1 session with Suanny! As a publicist, it’s rare to have the opportunity to connect directly with an editor and exchange creative ideas. Suanny’s insights were invaluable, and I left our meeting feeling inspired and more confident in my strategies. I can’t wait to book another session with her soon!

Jean Guzman, Founder of Aura Heights

In order to help you need to be a good listener, Suanny is an expert in her field. It’s a huge bonus when the expert understands your culture. I highly recommend taking her course, which gives you sample templates and elaborates on not only drafting a pitch, but strategies contacting editors and following up. I’m very satisfied in my investment and feel confident about the pitches that are ready to go. 

Standard

$6,000

For founders who want to lead their own PR with a pro in their corner guiding the way.

  • 1 Monthly 1:1 Coaching Call
  • 6-Month Custom PR Strategy
  • Curated Media List
  • Unlimited Email Support
  • Direct Access & Custom Support
ENROLL NOW

1:1 PR Coaching for Purpose Driven Entreprenuers

This is your personalized roadmap to visibility with expert support and a proven framework designed to help you take control of your media presence. Perfect for business owners who are ready to lead their own PR with clarity, confidence, and a custom strategy in hand.

✅ What’s Included:

  • 1 Monthly 1:1 Coaching Call
    A focused, strategic session to review progress, fine-tune your messaging, and plan your next media moves.

  • 6-Month Custom PR Strategy
    Your personalized roadmap, broken down by month with clear pitch angles, media themes, and timelines tailored to your goals.

  • Curated Media List
    A ready-to-use contact list with editor names and emails for the outlets that matter to your niche, so that you’re not starting from scratch.

  • Unlimited Email Support
    Get feedback on your pitches, media responses, or questions throughout the entire 6 months. You’re never doing this alone.

  • Direct Access & Custom Support
    Your business is unique and so is my approach. I’ll adapt to your specific visibility goals, launch cycles, or challenges as we go.

Premium

$8,500

For founders who want press and a lead-generating social presence with high-touch support and done-for-you assets.

  • 2 Monthly 1:1 Calls
  • Monthly Authority-Boosting Social Strategy
  • Pitch Writing (Not Just Editing)
  • Real-Time Pitch Support
  • Done-For-You Press Kit
ENROLL NOW

Done-With-You PR Execution & Authority Building Support

This package goes beyond the basics to help you show up powerfully in the media and on social, with done-for-you assets, deeper support, and a cohesive visibility plan that brings in new leads via social media, not just headlines.

🔥 Everything in Standard, plus:

  • 2 Monthly 1:1 Calls
    More face time = more momentum. Use one call for strategy, one for social, or customize based on your monthly needs.

  • Monthly Authority-Boosting Social Strategy
    A content outline aligned with your PR plan, designed to help you show up consistently on social and attract media + clients.

  • Pitch Writing (Not Just Editing)
    I’ll craft your monthly pitch drafts for you, based on our strategy, so you’re ready to send with confidence.

  • Real-Time Pitch Support
    Need help replying to an editor on a trending topic? Stuck on a follow-up? I’ll help you respond quickly and professionally when opportunities strike.

  • Done-For-You Press Kit
    I’ll create or refine your press kit so you’re ready when editors ask for assets. Branded, polished, and story-driven.

  • Custom Media Tracker
    I’ll build you a tracker that keeps all your monthly media assignments, pitches, follow-ups, to-do's, and placements in one place, so your team never has to guess what’s next.

     

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